Welcome to
The ReFramework®
You’ve built a business that works – now let’s make sure it works the way you’d like it to.
For service-based solopreneurs who no longer want to rely on constant 1:1 work.
Clarity, structure, and calmer ways to grow – so you have the room to decide what comes next.
Create strategic space before the doing takes over.
A focused 45-minute session to create strategic space and get clear on what matters next, available for £97 with no pitch or pressure.
Your business works, and yet something about it feels heavier than it should.
You’ve already done the hardest part. You built something people trust.
Your diary is busy.
Your reputation’s strong.
Your clients appreciate what you do. They rave about you.
You’re great at what you do – and you genuinely love it.
On paper, it’s working just fine.
But behind the scenes, you’re overloaded, thinking too much about decisions, and wondering if there is a clearer way to run the business you have already built.
You’ve grown. Your goals have changed.
But your business is still running the same way it always has.
What you need now is not another tactic or trend. You need space to think clearly, make sense of where you are, and decide what’s next.
Our Business Clinic is the first step toward that clarity, and the ReFramework® helps you move forward with confidence.
Hi, I’m Natali
and I know exactly what it’s like to be the engine behind everything.
I’ve been self employed for over 16 years, and I’ve run LIME for 7 of those. During that time, I’ve worked with brilliant, busy, booked out solopreneurs who are doing all the right things, yet still feel like something is missing.
The biggest thing I’ve learned is simple.
When tactics come before clarity, momentum often pulls the business in the wrong direction.
That’s why my work always starts by slowing things down. Creating space to zoom out, see the whole picture, and reshape the business so it makes sense for where you are now, not where you started.
In 2024, I completed Mark Ritson’s Mini MBA in Marketing to formalise the thinking I had been using in practice for years. Since then, I’ve worked with the LIME Flexperts to build a structured way of supporting solopreneurs to stop firefighting and start shaping a business that actually works for them.
No fluff. No faff. Just clear thinking, thoughtful structure, and a genuine partnership that helps you move forward without burning out.
Introducing the ReFramework®
The ReFramework® is for service based solopreneurs who have built a business that works, but no longer want to keep running it in the same way.
Not because anything is broken. But because the business needs to evolve to match where you are now.
The ReFramework® helps you step back, make sense of what you have already built, and decide how you want the business to work going forward.
A focused 45-minute session to step out of delivery mode, make sense of what’s actually going on in your business, and identify your most useful next move.
£97 for clarity you can act on immediately.
What the ReFramework® does:
The ReFramework® is a structured way to step back and make sense of your business as a whole.
Part of that work is looking honestly at how your current business is set up. Not because it is broken, but because it may need to be simplified or reshaped to support where you want to go next.
For many people, this work brings up ideas that have been quietly brewing for a while.
Not a fully formed plan, but a sense that there is more they want to explore or express through their work.
The ReFramework® creates space to understand what that next phase could look like, and how the business you have now might evolve to support it.
The ReFramework® works by creating a few key shifts that help you see your business more clearly and decide what matters next.
Reveal Clarity
See what is really happening in your business, without the noise.
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Get everything out of your head and into view
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Understand where your time, energy, and attention are going
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Notice what no longer fits how you want to work now
This gives you a clear picture of where you are, and makes the next steps easier to see.
Realign Strategy
Reshape how the business works so it supports what you want next.
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Simplify offers, delivery, or structure where it no longer makes sense
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Adjust how the business runs so it feels sustainable day to day
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Make what you do and how you work clear and easy for others to understand
This brings the business back into alignment with your direction, and creates a structure that is easier to explain, position, and grow into its next phase.
Reignite Purpose
Reconnect with what you want your business to support now.
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Reflect on how your role and priorities have changed
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Consider how you want to use your experience at this stage
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Choose what feels important to carry forward, and what no longer does
This brings you back to yourself, not just the business.
Reshape Results
Experience the difference of a business that fits.
- Make decisions with more confidence and less friction
- Feel more certain about the direction your business is taking
- See your work and expertise reflected more clearly as you move forward
With your business DNA documented guide, you can ditch decision fatigue and take bold, focused, aligned, and effective steps towards what’s next.
By the end of the ReFramework, you have a documented strategy that clearly sets out how your business works and what it is built to support next.
This becomes your Business DNA. A clear reference point that brings everything together and helps future decisions feel simpler and more grounded.
If you want to shape a business that reflects who you are now and supports what comes next, this is where we start.
A focused 45-minute session to create strategic space, clarify what’s actually going on in your business, and decide what deserves your attention next. £97. No pitch. No pressure.
Who It's For
You’re an established service-based business owner whose work is personal, people-focused, and expertise-led.
You’re busy, trusted, and good at what you do, but most of your time is spent in day-to-day delivery, with little space to think about what’s next.
You sense there’s more depth and potential in your work, but the business still runs on habit and repetition rather than clear direction.
What used to work still works, but it’s no longer supporting the way you want to live or work now.
You’re holding the business together through experience and instinct, rather than a structure that truly fits this stage of your life.
You want a business that supports your life, your experience, and your longer-term direction, not just one that keeps generating work.
You’ve outgrown doing things on repeat, and you’re ready to think more deliberately about what comes next.
The ReFramework® is not for you if:
You want to dive straight into implementation without taking the time to plan, think, or clarify direction first.
You don’t want to slow down or step back to reflect on how your business is really working. The ReFramework® requires honesty, openness, and a willingness to look at things differently.
You’re happy staying exactly as you are, repeating the same delivery model, with no interest in evolving how the business works or how you show up within it.
You’re looking for quick fixes, shortcuts, or surface-level tweaks.
This work is about creating clarity and foundations that actually hold over time.
You don’t have the capacity to engage in the process yourself.
This is a collaborative partnership, and it works best when you’re able to be present and involved.
You’re in the early stages of your business.
The ReFramework® comes later, once the foundations are in place. If that’s where you are right now, there’s other support that’s a better fit, so please get in touch.
Earlier in your business journey?
What's the investment?
The ReFramework® is a structured, guided process where we step back, make sense of your business foundations, and realign them around what you want next.
The outcome is a clear, documented Strategic Business DNA you can use to guide decisions going forward.
This gives you the clarity and direction to step back from day-to-day delivery and decide what the next phase of your business looks like.
For most clients, the process runs over around 12 weeks. However, the pace is fully flexible, allowing us to move faster or slower depending on your priorities, energy, and season of business.
Pay in full
PIF Bonus: 90-Day Focus Map
A clear 90-day plan and concise summary of the business direction, designed to support implementation.
You can use this yourself or share it with your team or VA, so everyone is aligned on the business focus and priorities, whether that support comes from LIME or your existing team.
Payment Plan
Initial Desposit- Then three monthly payments of £497 + VAT.
If you want to step out of delivery mode and think clearly before committing to anything bigger, the Clarity Reset gives you focused strategic space to make sense of what matters next.
£97. No pitch. No pressure.
What's Included
This isn’t a course. It’s a hands-on strategic process, shaped in partnership between you and your ReFramework® strategist.
Most clients move through the core elements of the ReFramework over around 12 weeks, with the pace adjusted to suit what your business needs at this stage.
Here’s how it works:
Structured strategic conversations
We work together over around 12 weeks through a series of focused strategy sessions. Each one builds on the last, so decisions compound rather than reset each time.
Preparation before each session
Before every call, you’ll complete a questionnaire to surface what’s relevant and ready to be explored. We review this in advance and may add questions or prompts to guide the conversation.
Focused, decision-led calls
Our time together is spent probing, sense-checking, and coaching through the questions that matter, rather than thinking out loud for the first time.
Clear documentation after each session
After every call, the key decisions and direction are documented and shared with you for confirmation, so nothing is lost and everything stays aligned as we move forward.
A final Business DNA handover
Once the core work is complete, we hold a final session to walk through your Business DNA in full. This brings everything together and gives you a clear reference for how your business works now and what it is set up to support next.
Human-led, AI-supported process
Behind the scenes, we use AI tools to handle the heavy lifting, such as organising insights and drafting working documents. This keeps our work together focused on human judgement, strategic thinking, and decision-making.
You can expect:
Strategy that matches your calibre
Thoughtful, considered strategy that reflects your experience and the stage of business you’re actually in.
Documents you’ll actually use
Clear, practical strategy documents that support real decisions, not theory or busywork.
A considered rhythm
Enough structure to create momentum, with enough space to think, reflect, and adjust as you go.
Real strategic thinking, applied to your business
Not theory, templates, or generic advice, but thoughtful decisions grounded in your reality.
If you want support bringing the strategy to life:
There’s no pressure to continue beyond the ReFramework.
If you do want support implementing what we’ve shaped together, we offer:
Bolt-on project plans
Focused, time-bound support for specific priorities.
Ongoing strategic partnership
Retained strategic support as your business continues to evolve.
Done-with-you implementation through our extended team
Practical support delivered alongside you, not handed off or taken over.
You + Us =
clarity, direction, and a business that’s ready for what comes next.
FAQs
What does the ReFramework® actually cover?
The ReFramework® focuses on the key decisions that shape how your business runs now, and how it needs to evolve next.
Rather than working through generic modules, we look at:
- Your Role & Direction
Clarifying your role in the business and how it needs to change as the business evolves. - Who You’re Really For
Getting clear on the clients you’re best placed to serve now, and who you’re ready to move away from. - What You’re Building Towards
Defining what this phase of the business is designed to support, and where you want it to lead. - How You Deliver Value
Reviewing your offers and delivery so they reflect your expertise and work at the right level. - What Makes It Sustainable
Ensuring pricing and profit support the way you want to work, not just revenue targets. - How You’re Positioned in the Market
Making sure how you’re seen matches the value, depth, and direction of your work. - How People Find and Choose You
Bringing clarity to visibility and marketing so the right people understand why to work with you. - How the Business Actually Runs
Looking at systems, structure, and support so the business works cleanly day to day. - What Needs to Be In Place
Covering the foundations that create stability and reduce risk as the business grows.
All of this comes together in a single, documented strategy that shows how your business works, what it’s built to support next, and how to move forward with confidence.
What if my business already works ‘fine’?
That’s exactly where most of our clients start.
On the surface, things are working. You’re busy, trusted, and in demand. The business has momentum.
But often it’s being held together by instinct, reputation, and referrals rather than clear intention. There’s little space to step back, refine what’s really working, or design what comes next.
The ReFramework® isn’t about fixing a broken business. It’s about slowing things down just enough to look at how your business is currently running, and reshaping it so it works by design, not by default.
That’s what creates clarity, sustainability, and the confidence to move forward in a way that actually supports you.
I’ve done a lot of work on my business already — will this still help?
In practice, this has been valuable for every established solopreneur we’ve worked with.
This isn’t a back-to-basics reset or a repeat of work you’ve already done. It’s a strategic deep dive into how everything fits together now.
We look beneath the surface at what’s genuinely aligned, what’s become outdated, and where things feel fragmented or harder than they need to be. The aim isn’t to add more, but to reconnect the dots so the business feels clearer, more coherent, and easier to run.
Most clients come in with plenty of experience and past strategy work. The ReFramework® helps them make sense of it all in one place and decide what actually matters next.
What kind of results can I expect?
You’ll walk away with a clearer understanding of how your business actually works, including where it’s draining energy or potential.
You’ll have a focused, doable strategy that fits your capacity and goals, rather than an idealised version of how things should work.
Most clients find they make decisions more easily, move with greater intention, and attract more of the right-fit work as a result.
What happens after the ReFramework®?
After the ReFramework®, most clients experience a level of clarity and excitement they haven’t had in a long time.
You’ll leave with a clear picture of where the business is heading and what matters most next. From there, you’re free to take that and use it in the way that suits you best.
Many people start making changes straight away, either with their own team or with support from ours. Others take time to sit with the strategy and move at their own pace.
What happens next is entirely your choice.
Can this help me if I want to pivot or change direction?
Yes. The ReFramework® is designed to support evolution.
Whether you’re actively considering a pivot or simply sensing that the business is heading into a new phase, this process gives you the space to step back and realign without losing what you’ve already built.
We look at how to honour what’s working, while reshaping what no longer fits, so any change feels intentional rather than reactive.
What if I don’t know exactly what I want yet?
That’s completely fine. You don’t need to have it all figured out.
The ReFramework® creates space to explore what growth actually looks like for you at this stage, and to shape a business that can support it in a practical, sustainable way.
Do I have to commit to anything beyond the ReFramework®?
No. The ReFramework® is a standalone strategic process.
You’ll leave with clarity and a documented roadmap you can use independently, whether you continue working with us or not.
If further support feels useful, we can explore what that might look like, but there’s no expectation or pressure.
Is this only for people who feel completely overwhelmed?
Not at all. Many people come to the ReFramework® when things are already working on the surface.
They’re simply ready for a version of the business that feels more intentional, sustainable, and supportive behind the scenes.
This work is about creating ease and clarity, not reacting to overwhelm.
I already know some of what’s not working - will this just tell me what I already know?
If you’ve got a hunch, this process will help you confirm it, and then decide what to do about it.
But most clients also uncover blind spots they hadn’t seen before, along with opportunities they didn’t realise were already within reach.
As we often say, you can’t read the label from inside the jar.
I’m just starting out but I have the budget for the ReFramework® – can I still take part?
The ReFramework® is designed for businesses that are already up and running, where there’s something real to step back from and reshape.
If you’re earlier in your business journey, there’s other support that’s likely to be a better fit at this stage.
You’re very welcome to get in touch and we’ll help you work out what makes the most sense for where you are now.