Welcome to
The ReFramework®
(Re)shaping your business from the inside out – with clarity, intention, & direction.
If you want to bring your business into alignment with who you are now, not who you were five years ago…
Your business works. But you feel you've outgrown your place within it.
You’ve already done the hard bit: building a business people trust.
Your diary is busy.
Your reputation’s solid.
Your clients love you. They rave about you.
You’re great at what you do – and you genuinely love it.
On paper, it’s working just fine.
But behind the scenes, you’re overloaded, overthinking, and outgrowing the model that got you here.
You’ve evolved. Your goals have too.
Yet you’re still running the version of the business you set out to create five years ago.
What you need now isn’t another hack or trendy tactic. It’s space to think clearly, see the big picture, and make intentional moves that actually get you where you want to go next.
That’s what the ReFramework® is for.
Hi, I’m Natali
and I know exactly what it’s like to be the engine behind everything. I’ve been self-employed for over 16 years, and I’ve run LIME for 7 of those. In that time, I’ve worked with brilliant, busy, booked-out solopreneurs who are doing all the things but still feel like something’s missing.
The biggest thing I’ve learned during this time –
When tactics come before strategy, momentum will often take you in the wrong direction.
That’s why I’m obsessed with clarity. With zooming out before zooming in. With reshaping businesses to make sense for you now, not ones that still reflect where you started.
In 2024, I completed Mark Ritson’s Mini MBA in Marketing to formalise the strategic side of what I’d been doing for years. Since then, I’ve worked with the LIME Flexperts to develop a strategic support process that helps solopreneurs stop firefighting and start shaping a business that actually works for them. A business that matches their energy and ambition and will evolve with them.
No fluff. No faff. Just smart questions, thoughtful structure, and a genuine partnership to get your business where you want it to go without you burning out in the process.
Introducing the ReFramework®
For female founders who have outgrown a business that does just ‘fine’ and know they’re capable of more.
What got you here won’t get you there – that’s why together, we reshape your business for sustainable growth, simplified delivery, increased profit, and reclaimed time.
What the ReFramework® does:
LIME’s strategic 9-pillar process is designed to bring clarity, intention, and practical growth – replacing scattered efforts with aligned, effective action. We do this together, so that you can finally step away from fulfilling the role of employee in your business, and step up into that next level you’ve been craving.
This is achieved through 4 core shifts… here’s just some of what you can expect:
Reveal Clarity
Get everything out of your head and into view so you can see what’s been clouding your direction
- Uncover the disconnect between who you are now and the role your business is still asking you to play
- Pinpoint the clients, offers, and/or messaging that no longer reflect your edge and explore what wants to evolve.
- Reveal blind spots you’ve been too close to see – from time and energy leaks to the gaps between where you are and where you actually want to be.
When you get clear on who you are, what you’re really here to achieve, and why you’re the only one who can do things the way that you do – every strategic move becomes easier. More obvious. More certain. More you.
Realign Strategy
Make your business make sense again.
- Streamline or redesign your products/services to reduce delivery complexity without compromising revenue.
- Adjust pricing to reflect the real value and cost of your work – so you’re not maxed out at unsustainable rates.
- Make your evolution visible to the right people. It’s time to show the world just what you were put here to do.
We reassess your pricing, positioning, product/service suite, marketing channels, perfect-fit clients etc, so everything points toward growth that is sustainable, profitable, and purposeful.
Reignite Purpose
Reconnect with what you’re really here to do.
- Reposition your business to reflect the depth, value, and expertise you truly have, not the starter version you once knew.
- Sense-check if what you do still aligns with your future vision and confidently retire the ones that don’t.
- Design a role for yourself that supports your life and energy now instead of building everything around outdated goals or client needs.
Together we uncover what matters most to you now – not five years ago – and what kind of business evolution you need in order to step up and into that role.
Reshape Results
Shift from scattered action to focused momentum.
- Consistently attract aligned, high-value clients without over-reliance on word of mouth or referrals.
- Simplify your next steps and design a growth plan that fits your life and energy, as well as your ambition.
- Feel more certainty in the direction your business is moving (and excitement in the anticipation of where it might lead).
With your business DNA documented guide, you can ditch decision fatigue and take bold, focused, aligned, and effective steps towards what’s next.
If you want to shape a business that evolves with who you are now, not who you were then – without starting from scratch…
Who It's For
You’re a purpose-led coach, consultant, therapist, or service-based solopreneur:
You know there’s more in you – a message to shape, IP to codify, leadership to step into – but everything feels reactive, not strategic.
You’ve hit a point where what used to work still works… but it’s not supporting the life you want to live.
You’re holding it all together with instinct and repetition, not direction.
You’re craving a business that supports your life, your potential, and your long-term vision, not just one that keeps generating work.
You know you don’t need fixing. You need a clear, strategic path to the next era of your business, one that lifts you out of the weeds and into your role as leader.
The ReFramework® is not for you if:
You’re only looking for a done-for-you team to implement everything – this is strategic work, not a task list for a VA.
You’re not willing to slow down to zoom out – this process requires reflection, honesty, and the courage to do things differently.
You’re fine with staying in delivery mode and have no interest in stepping into a more visible or leveraged role.
You want quick hacks or shortcuts – this is about building the foundations for growth that actually lasts.
You have no time to do your part in the process – this is a two-way partnership and in order to achieve the outcome, we need commitment from you.
You’re just getting started and still figuring out your offers, audience, or niche — this is built for businesses that are already working.
Just starting your business journey?
What's the investment?
The ReFramework® is a structured and guided 12 week process, where we unpack, rework, and realign your business foundations together, culminating in your comprehensive strategic business DNA document – so you have the clarity and direction to step away from the day to day delivery and up into your next level.
Pay in full
- PIF Bonus: We create your custom GPT assistant & user guide to aid efficiency & efficacy in brainstorming and mapping out your future offers, launches, action steps and more.
Payment Plan
Initial Desposit- Then just x3 payments per month of £497
Once you’ve registered, we’ll take a quick look at your application and be in touch to book a short call – just to make sure the ReFramework® is a good fit for you.
What's Included
This isn’t a course. It’s a hands-on strategic process – shaped in partnership between you and your ReFramework® strategist.
Over 12 weeks, we’ll walk through 9 foundational pillars of your business with clarity, depth, and direction.
Here’s how it works:
10 Strategic Calls
We start with an onboarding session, followed by one call per pillar. Each call is delivered via Zoom, with space between for review, reflection, and action.
Custom Strategy Documents (Built with AI + Human Insight)
Before each call, you’ll receive a tailored working document that blends insights from our last session (including transcribed highlights processed through our trained GPT assistant) with human curation and strategic input. This isn’t a template, it’s a living, evolving strategy-in-progress, built uniquely around you.
Pre-Work & Review Prompts
You’ll be expected to review each document and reflect on key prompts before our next session so we can spend our time together making sharp, strategic decisions rather than surface-level observations.
Ongoing Email Support
Between sessions, we’re here to answer questions, keep momentum going, and help schedule upcoming calls. Light-touch, but consistent.
Final Strategic DNA Document
By the end of the 12 weeks, you’ll walk away with a clear, cohesive, and congruent strategy that brings your business into full alignment with who you are and where you’re headed. This is your reference point moving forward – not a to-do list, but a map.
You can expect:
Strategy that matches your calibre
Documents you’ll actually use
A rhythm that honours both structure and spaciousness
A real-time, real-business partnership, not generic worksheets or passive learning
There’s zero pressure but if you want support to bring your new strategy to life, we offer:
Bolt-on project plans
Ongoing strategic partnership
A rhythm that honours both structure and spaciousness
Done-with-you implementation through our extended team
You + Us =
the clarity, direction, and momentum you’ve been waiting for.
FAQs
What are the 9 pillars in the ReFramework®?
Nine pillars, one outcome: a business that runs clean.
- You & Your Business
- Ideal Clients
- Objectives & Strategies
- Product / Service Suite
- Pricing & Profit Model
- Brand & Positioning
- Marketing Channels
- Smart Systems & Tech
- Compliance
What if my business already works ‘fine’?
That’s exactly where most of our clients start. And you’re reading this for a reason. It may be that you’ve seen swift success but you’re currently running on instinct, reputation, and referrals – and lack the time for execution and predictability of lead flow. The ReFramework™ helps us to deeply understand what’s necessary to move forward and operate your business by design, not default.
I’ve done a lot of work on my business already - will this still help?
Yes. This isn’t a back-to-basics reset. It’s a strategic deep dive into what’s really going on under the surface – what’s aligned, what’s not, and how to reconnect the dots so your business starts to feel and function better.
What kind of results can I expect?
You’ll walk away with a deeper understanding of how your business actually works (and where it’s leaking energy or potential), plus a focused, doable strategy that aligns with your capacity and goals. You’ll be making clearer decisions, moving with more intention, and calling in more of the right-fit clients
What happens after the ReFramework®?
You can either take the clarity and run with it yourself or continue working with us to implement the strategy we’ve mapped out. That might look like ongoing consulting, done-with-you delivery, or access to our flexpert team. We’ll figure out what fits once we’ve clarified what you need.
Can this help me if I want to pivot or change direction?
Absolutely. The ReFramework™ is designed to hold space for evolution. If your business is growing into something new (or you are), this process helps you re-centre and re-align without losing momentum.
What if I don’t know exactly what I want yet?
That’s what this process is for. We’ll create the space to explore what growth actually looks like for you, and help you build a business that supports it, practically and sustainably.
Do I have to commit to anything beyond the ReFramework®?
Nope. This is a standalone strategic process. You’ll come away with clarity and a practical roadmap, whether you continue working with us or not. If further support feels right, we can talk about what that looks like – but there’s no pressure.
Is this only for people who feel completely overwhelmed?
Not at all. Many of our clients are doing well on the outside, they’re just ready for a more stable, scalable version of their business behind the scenes. This is about creating ease, not reacting to chaos.
I already know some of what’s not working - will this just tell me what I already know?
If you’ve got a hunch, this process will help you confirm it – and then do something about it. But most of the time, clients also discover blind spots they hadn’t seen, and opportunities they didn’t know they were sitting on. As we always say, you can’t read the label from inside the jar!
I’m just starting out but I have the budget for the ReFramework® - can I still take part?
We have a different version of the ReFramework® for clients who are at the beginning of their business journey, just book a quick call with us here and we’ll talk about what you need.