The ReFramework®

A strategic reset for therapists and health practitioners who’ve outgrown “just pushing harder”

You’re not new to this.
You’re good at what you do. Your clients get results. Your work matters.
And yet… your business feels heavier than it should.

Does any of this feel familiar?

You’re constantly switching between ideas, unsure what to prioritise.
You’re fully booked with 1:1 work, but short on time, headspace, or energy.
You’re questioning whether the business you’ve built still fits the life you want.
You’re carrying a low-level sense of overwhelm about what comes next.

This is often the moment when growth stops feeling exciting – and starts feeling complicated.

That’s exactly where ReFramework® becomes relevant.

THE NEXT OF THE REFRAMWORK PROGRAME COHORT STARTS ON 26TH JANUARY

What is The ReFramework®?

LIME’s strategic 9-pillar process is designed to bring clarity, intention, and practical growth – replacing scattered efforts with aligned, effective action. We do this together, so that you can finally step away from fulfilling the role of employee in your business, and step up into that next level you’ve been craving.

LIME’s strategic 9-pillar process is designed to bring clarity, intention, and practical growth – replacing scattered efforts with aligned, effective action. We do this together, so that you can finally step away from fulfilling the role of employee in your business, and step up into that next level you’ve been craving.

This is achieved through 4 core shifts… here’s just some of what you can expect:

Who is The ReFramework® for?

ReFramework® is designed specifically for:

  • Female founders

  • Psychologists, therapists, counsellors

  • Coaches, consultants, and other 1:1 practitioners

…who:

  • Have outgrown reactive decision-making

  • Want clearer direction without blowing everything up

  • Need a business that works with their capacity, not against it

If you’re successful on paper, but something feels misaligned behind the scenes, this is for you.

What we work on inside The ReFramework®

We zoom out – and then back in again – to get clear on:

  • What actually matters in this season of your business

  • How your offers, marketing, and direction fit together as a whole

  • What’s draining time and energy without delivering real return

  • What to focus on now, and what to intentionally map out for later

This is strategic clarity, not surface-level tweaks.

You will leave with your business DNA that will help you:

Find practical clarity you can actually use
Make easier decisions about your business
Give you clearer direction
Create growth that feels deliberate, not exhausting within your business.

THE NEXT OF THE REFRAMEWORK® PROGRAMME COHORT STARTS ON 26TH JANUARY

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NEXT STEPS FOR YOU

The next step is a 30-minute ReFramework® call.

This is a focused conversation to explore:

Where you are now
What’s currently feeling heavy or unclear
Whether ReFramework® is the right fit for where you’re headed

No pressure. No pitching. Just clarity.

Hi, I’m Natali

and I know exactly what it’s like to be the engine behind everything. I’ve been self-employed for over 16 years, and I’ve run LIME for 7 of those. In that time, I’ve worked with brilliant, busy, booked-out solopreneurs who are doing all the things but still feel like something’s missing.

The biggest thing I’ve learned during this time –

When tactics come before strategy, momentum will often take you in the wrong direction.

That’s why I’m obsessed with clarity. With zooming out before zooming in. With reshaping businesses to make sense for you now, not ones that still reflect where you started.

In 2024, I completed Mark Ritson’s Mini MBA in Marketing to formalise the strategic side of what I’d been doing for years. Since then, I’ve worked with the LIME Flexperts to develop a strategic support process that helps solopreneurs stop firefighting and start shaping a business that actually works for them. A business that matches their energy and ambition and will evolve with them.

No fluff. No faff. Just smart questions, thoughtful structure, and a genuine partnership to get your business where you want it to go without you burning out in the process.

What's the investment?

The ReFramework® is a structured, guided process where we unpack, rework, and realign your business foundations – culminating in your comprehensive Strategic Business DNA document. This gives you the clarity and direction to step away from day-to-day delivery and into your next level.

For most clients, the process is completed over approximately 12 weeks. However, the pace is fully flexible, allowing us to move faster or slower depending on your priorities, energy, and season of business.

Once you’ve registered, we’ll take a quick look at your application and be in touch to book a short call – just to make sure the ReFramework® is a good fit for you.

What's Included

This isn’t a course. It’s a hands-on strategic process – shaped in partnership between you and your ReFramework® strategist.

Most clients move through the 9 foundational pillars over approximately 12 weeks, with flexibility to move faster or slower depending on what your business requires.

Here’s how it works:

10 Strategic Calls

We start with an onboarding session, followed by one call per pillar. Each call is delivered via Zoom, with space between for review, reflection, and action.

Custom Strategy Documents (Built with AI + Human Insight)

Before each call, you’ll receive a tailored working document that blends insights from our last session (including transcribed highlights processed through our trained GPT assistant) with human curation and strategic input. This isn’t a template, it’s a living, evolving strategy-in-progress, built uniquely around you.

Pre-Work & Review Prompts

You’ll be expected to review each document and reflect on key prompts before our next session so we can spend our time together making sharp, strategic decisions rather than surface-level observations.

Ongoing Email Support

Between sessions, we’re here to answer questions, keep momentum going, and help schedule upcoming calls. Light-touch, but consistent.

Final Strategic DNA Document

By the end of the process, you’ll walk away with a clear, cohesive, and congruent strategy that brings your business into full alignment with who you are and where you’re headed. This is your reference point moving forward – not a to-do list, but a map.

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